The program focuses on the following principles: –
- Using Digital Media as a tool to encourage awareness on social causes and change in the society.
- Providing employment opportunity to the skilled students of AYV and MAST programs.
- Enhancing the creativity of youth in the society and also providing them with a platform to come up with new ideas which can be used to initiate change in the society.
- Providing training and development to youth via certified, market oriented Graphic and Digital media courses.